Our Process

• Light bulb

Ideation

As serial entrepreneurs our creative process allows us to generate an endless amount of ideas with potential to be developed into wildly successful business ventures.

• Magnifying glass

Research

Either created internally or pitched by an outside individual or group, an idea will quickly be reviewed for potential. If the opportunity has potential worth exploring it will move to the validation phase.

• Checkmark

Validation

Startups exist to learn how to build a sustainable business model. In this phase, an opportunity can be validated scientifically, by running experiments that allow us to test each element of our vision.

• Plant

Growth

We iterate on what’s working and put processes in place to scale faster. The systems and processes we develop help optimize and efficiently pull in more customers and increase conversion rates.

• Exit

Exit

Based on the initial liquidity strategy developed as part of the opportunity thesis, a business will seek to be acquired or create a liquidity event within 3 to 5 years.